{"id":6747,"date":"2022-01-03T11:27:18","date_gmt":"2022-01-03T16:27:18","guid":{"rendered":"https:\/\/www.edf-re.com\/?p=6747"},"modified":"2022-01-07T11:15:08","modified_gmt":"2022-01-07T16:15:08","slug":"raconter-notre-histoire-aux-parties-prenantes","status":"publish","type":"post","link":"https:\/\/www.edf-re.com\/fr\/raconter-notre-histoire-aux-parties-prenantes\/","title":{"rendered":"Raconter notre histoire aux parties prenantes"},"content":{"rendered":"

Par Sandi Briner, VP, Communications d'entreprise<\/p>\n

Chez EDF Renewables, la communication ouverte et transparente est notre fa\u00e7on de faire des affaires. Nous nous engageons \u00e0 avoir des conversations honn\u00eates avec nos parties prenantes : employ\u00e9s, clients, fournisseurs, pairs de l'industrie et particuli\u00e8rement les communaut\u00e9s o\u00f9 nous d\u00e9veloppons et exploitons nos projets. Partager ce que nous faisons et pourquoi c'est important est vital pour la durabilit\u00e9 \u00e0 long terme de notre entreprise.<\/p>\n

Traditionnellement, le domaine du marketing et des communications se concentrait sur le produit, le prix et la promotion, et une fois qu'un plan de marketing \u00e9tait mis en place, il durait un certain temps avant de devoir \u00eatre r\u00e9invent\u00e9. Aujourd'hui, les clients \u00e9valuent bien plus que le produit et le prix, et le besoin constant de disposer d'informations pr\u00e9cises et facilement accessibles sur Internet nous oblige \u00e0 \u00eatre vigilants.
\nAinsi, bien que la r\u00e9putation de la marque ait toujours \u00e9t\u00e9 importante, elle est d\u00e9sormais essentielle.<\/p>\n

Nos parties prenantes ont de nombreuses occasions de parler d'EDF Renewables et du secteur de l'\u00e9nergie propre. La gestion de notre identit\u00e9 d'entreprise exige de prendre part \u00e0 ces conversations et d'avoir la capacit\u00e9 d'influencer positivement les messages et de d\u00e9mystifier la d\u00e9sinformation.<\/p>\n

J'ai la chance d'\u00eatre entour\u00e9 de personnes brillantes \u00e0 EDF Renewables, qui ont l'exp\u00e9rience de la r\u00e9solution de probl\u00e8mes complexes. L'\u00e9quipe de communication doit \u00eatre capable d'expliquer ces complexit\u00e9s et ces nuances de mani\u00e8re int\u00e9ressante et accessible \u00e0 nos parties prenantes. Notre mission consiste \u00e0 simplifier, \u00e0 mettre en valeur et \u00e0 partager afin d'engager le dialogue avec nos publics, de susciter leur int\u00e9r\u00eat et de leur donner l'occasion de se faire entendre.<\/p>\n

La diversit\u00e9 de nos publics, qui vont des acteurs du march\u00e9 au grand public, peut rendre cette t\u00e2che difficile. Ces publics ont des besoins diff\u00e9rents et des int\u00e9r\u00eats vari\u00e9s, et notre d\u00e9fi est de maintenir une \"ligne de conduite\" qui tisse ensemble des messages et des histoires en constante \u00e9volution.<\/p>\n

Au fil de la croissance d'EDF Renewables, nous avons \u00e9largi notre offre de produits et nos publics ont chang\u00e9. Apr\u00e8s avoir commenc\u00e9 par fournir des services d'exploitation et de maintenance \u00e0 des propri\u00e9taires de projets \u00e9oliens tiers \u00e0 la fin des ann\u00e9es 1980, nous avons \u00e9largi notre offre en d\u00e9veloppant nos propres services d'exploitation et de maintenance. \u00e0 l'\u00e9chelle du r\u00e9seau<\/a> des installations \u00e9oliennes, solaires et de stockage pour les fournisseurs de services publics. Ces derni\u00e8res ann\u00e9es, nous avons ajout\u00e9 \u00e9chelle de distribution<\/a> solaire et de stockage pour nos clients situ\u00e9s devant le compteur, dont certains poss\u00e8dent des sites \u00e9cologiquement sensibles tels que des d\u00e9charges et des friches industrielles. Notre derni\u00e8re offre est constitu\u00e9e de solutions sur site sur mesure qui int\u00e8grent l'\u00e9nergie solaire derri\u00e8re le compteur, le stockage, la recharge des VE et les micro-r\u00e9seaux pour r\u00e9pondre aux besoins uniques de nos clients commerciaux et industriels.<\/p>\n

Un domaine qui rev\u00eat une importance croissante pour nos parties prenantes est celui des questions environnementales, sociales et de gouvernance (ESG). Nombre de nos clients ont des engagements en mati\u00e8re d'ESG ou de responsabilit\u00e9 sociale des entreprises (RSE). L'intensification de l'examen externe signifie que nos fournisseurs et partenaires veulent s'assurer qu'ils font \u00e9quipe avec une entit\u00e9 fiable. En tant que membre de la cha\u00eene d'approvisionnement de nos clients, nous avons la responsabilit\u00e9 de veiller \u00e0 ce que les produits et services que nous fournissons soient fond\u00e9s sur des pratiques commerciales durables, ce qui inclut la gestion des questions sociales, politiques et internationales.<\/p>\n

Compte tenu de la diversit\u00e9 de nos parties prenantes, nous utilisons un large \u00e9ventail de canaux pour les atteindre. En plus d'une communication interne forte, nous touchons des publics externes avec des ressources num\u00e9riques telles que notre site web, les m\u00e9dias sociaux, les podcasts et le courrier \u00e9lectronique. Nous promouvons notre expertise par le biais de blogs et de profils d'employ\u00e9s, et les membres de notre \u00e9quipe font r\u00e9guli\u00e8rement des pr\u00e9sentations lors de conf\u00e9rences et de webinaires. Nos \u00e9quipes de d\u00e9veloppement de projets sont proactives en mati\u00e8re de sensibilisation de la communaut\u00e9 et assistent fr\u00e9quemment \u00e0 des r\u00e9unions locales ou organisent des journ\u00e9es portes ouvertes pour partager des informations sur nos projets avec la communaut\u00e9.<\/p>\n

Travailler pour EDF Renewables est extr\u00eamement gratifiant. Le travail que nous faisons soutient une mission importante et sert un objectif plus grand. Je pense qu'une communication transparente et pr\u00e9cise est essentielle au succ\u00e8s \u00e0 long terme de notre entreprise. Parler de ce que nous faisons et pourquoi nous le faisons est essentiel si nous voulons influencer le dialogue public sur l'\u00e9nergie propre, le changement climatique et le d\u00e9veloppement durable. Je suis fier de travailler dans le secteur des \u00e9nergies renouvelables avec tant de personnes talentueuses et de contribuer \u00e0 un avenir meilleur pour tous.<\/p>","protected":false},"excerpt":{"rendered":"

Par Sandi Briner, VP, Corporate Communications Chez EDF Renewables, la communication ouverte et transparente est notre fa\u00e7on de faire des affaires. Nous nous engageons \u00e0 avoir des conversations honn\u00eates avec nos parties prenantes : employ\u00e9s, clients, fournisseurs, pairs de l'industrie et en particulier les communaut\u00e9s o\u00f9 nous d\u00e9veloppons et exploitons nos projets. Partager ce que nous faisons et pourquoi c'est important est vital pour le [...] \u00e0 long terme.<\/p>","protected":false},"author":1,"featured_media":6753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTelling Our Story to Stakeholders - EDF power solutions North America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edf-re.com\/fr\/raconter-notre-histoire-aux-parties-prenantes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telling Our Story to Stakeholders - EDF power solutions North America\" \/>\n<meta property=\"og:description\" content=\"By Sandi Briner, VP, Corporate Communications At EDF Renewables, open, transparent communication is how we do business. 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